http://www.jessmacdonald.com jessmacdonald Wed, 26 Oct 2011 16:26:59 +0000 http://www.jessmacdonald.com en http://jessmacdonald.com/BHS-Christmas-Packaging-2011 http://jessmacdonald.com/following/jessmacdonald.com/BHS-Christmas-Packaging-2011 Wed, 26 Oct 2011 16:26:59 +0000 jessmacdonald 2208685 <img src="http://payload.cargocollective.com/1/0/14016/2208685/find foods.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/2208685/find foods_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/2208685/fine foods closeup.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/2208685/fine foods closeup_o.jpg" align="left" /> Being one of the more established BHS gift brands, the client didn’t want to stray too far away from the previous year’s packaging which referenced classic high-end English confectionary and food brands. A premium food range, the packaging for Fine Foods Co. needed to speak volumes, so finishes like foil blocking, gloss and UV spot varnishes alleviated the cost bracket of these products. A large range, the design had to be considered to work across a variety of formats and sizes. <img src="http://payload.cargocollective.com/1/0/14016/2208685/for him.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/2208685/for him_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/2208685/for him close up.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/2208685/for him close up_o.jpg" align="left" /> For a mid-range male target market, the packaging for For Him needed to be clean and simple. An all-caps sans serif in two different colours of foil block stands out of the matt navy base. <img src="http://payload.cargocollective.com/1/0/14016/2208685/cocktail.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/2208685/cocktail_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/2208685/cocktail closeup.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/2208685/cocktail closeup_o.jpg" align="left" /> Cocktail Lounge was a range that needed to appear glamorous as some of the products were being sold at a higher price point. Inspired by premium brands champagne brands like Moet & Chandon, we incorporated a UV spot varnish on the starburst holding device to mimic diamante’s without actually using them. http://jessmacdonald.com/Challenging-Garment http://jessmacdonald.com/following/jessmacdonald.com/Challenging-Garment Sat, 15 Oct 2011 12:16:58 +0000 jessmacdonald 2152844 <img src="http://payload.cargocollective.com/1/0/14016/2152844/batik_alexis.jpg" border="0" width="670" height="893" width_o="2048" height_o="2730" src_o="http://payload.cargocollective.com/1/0/14016/2152844/batik_alexis_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/2152844/batik_mich.jpg" border="0" width="670" height="893" width_o="2048" height_o="2730" src_o="http://payload.cargocollective.com/1/0/14016/2152844/batik_mich_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/2152844/batik_sean.jpg" border="0" width="670" height="893" width_o="2048" height_o="2730" src_o="http://payload.cargocollective.com/1/0/14016/2152844/batik_sean_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/2152844/batik_josh.jpg" border="0" width="670" height="893" width_o="2048" height_o="2730" src_o="http://payload.cargocollective.com/1/0/14016/2152844/batik_josh_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/2152844/batik_jess.jpg" border="0" width="670" height="893" width_o="2048" height_o="2730" src_o="http://payload.cargocollective.com/1/0/14016/2152844/batik_jess_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/2152844/batik_drawing.jpg" border="0" width="670" height="893" width_o="2048" height_o="2730" src_o="http://payload.cargocollective.com/1/0/14016/2152844/batik_drawing_o.jpg" align="left" /> A project based around understanding three-dimensional form, this 'garment' challenges the generic way in which clothes are worn. This long strip of fabric is double-sided and intended to be however the customer sees fit. It can be worn on its own, or as part of an outfit. It's assemblage also means it can fit any gender, and of any size. Models: Alexis Forte, Michelle Oh, Sean Tigah, Josh Griffin Photographer: Elias Gurrola http://jessmacdonald.com/Restaurant-Concept http://jessmacdonald.com/following/jessmacdonald.com/Restaurant-Concept Sat, 15 Oct 2011 12:16:57 +0000 jessmacdonald 148315 Cahaya |tjcha|ha|ya <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant1.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant1_o.jpg" align="left" /> The structure of the building is skeletal, constructed mainly of glass with white wooden framing and pale-brown wood-panelled flooring. The building lets in copious amounts of light, thus reflecting the light quality of the food. The large glass windows also enable the customer to look out to the surrounding natural environment, making them feel as if they are outdoors without the discomfort or restriction of weather. To strengthen this idea, the furniture is made of white iron and shaped in such ways to create intricate shadows that hint at the unique Asian menu. <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant4.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant2.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant3.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant3_o.jpg" align="left" /> Food to be delivered or taken away is presented in white bamboo steamers and stacked before being tied in the Cahaya-yellow ribbon and finished with a namecard. <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant5.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant6.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant7.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant7_o.jpg" align="left" /> Printed on light semi-translucent Japanese paper, the menu is sewn together using a traditional binding method from China. Again, the Cahaya logo is die-cut to match the namecards and match-holders with the brand philosophy explained on the opening page. <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant13.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant13_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant12.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant12_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant14.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant14_o.jpg" align="left" /> The order books are also printed on the same paper as the menus and sewn in a similar way. The top of each page is perforated making it easy to rip out and place the order. <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant8.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant9.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant9_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant10.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant11.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant11_o.jpg" align="left" /> All namecards and match-holders have the Cahaya logo die-cut to truly play with shadows and light, emphasising the brand philosophy. The logo comprises of 4 acute triangles representing shards of light filtering through cracks in a window. <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant15.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant15_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant16.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant16_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant17.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant17_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant18.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant18_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant19.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant19_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant20.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant20_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant22.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant22_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant23.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant23_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/148315/restaurant21.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/148315/restaurant21_o.jpg" align="left" /> Made out of a white cotton, the uniform top is light, allowing easy movement for the waiters and waitresses and dries easily when washed. The skirt doubles up as an apron that wraps around the waist and folds down, revealing a perfectly-sized pocket for the custom-made order books and writing utensils. The style of this skirt/apron is not disimilar to the traditional Indonesian sarong, worn by both men and women. Finished with a pair of white plimsols, waitresses and waiters alike will be comfortable on their feet. http://jessmacdonald.com/NEXC http://jessmacdonald.com/following/jessmacdonald.com/NEXC Sun, 20 Mar 2011 17:17:13 +0000 jessmacdonald 1194148 <img src="http://payload.cargocollective.com/1/0/14016/1194148/nexc.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/1194148/nexc_o.jpg" align="left" /> In celebration of New Era's 90th Anniversary, 90 graduates were invited to design and submit their own take on a classic New Era cap. The idea behind this cap is the Gentleman's Brogue, which is a classic as well in it's own right. All 90 submissions were compiled in a coffee-table book as well as a touring exhibition that started at the Dray Walk Gallery in London. http://jessmacdonald.com/Keyboard-Jewellery http://jessmacdonald.com/following/jessmacdonald.com/Keyboard-Jewellery Sun, 20 Mar 2011 17:07:24 +0000 jessmacdonald 1194087 <img src="http://payload.cargocollective.com/1/0/14016/1194087/R0011879.JPG" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/1194087/R0011879_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/1194087/R0011884.JPG" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/1194087/R0011884_o.JPG" align="left" /> Get in contact for your own set of cufflinks or adjustable ring with keys of your choice. (Some are already taken so hurry!) http://jessmacdonald.com/The-Months http://jessmacdonald.com/following/jessmacdonald.com/The-Months Mon, 12 Jul 2010 21:54:24 +0000 jessmacdonald 508156 <img src="http://payload.cargocollective.com/1/0/14016/508156/themonths.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/508156/themonths_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/508156/themonths2.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/508156/themonths2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/508156/themonths3.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/508156/themonths3_o.jpg" align="left" /> A chart of seasonal British produce throughout the year. Sarah Coleridge's The Months is screen-printed in the background to contrast the geometric nature of the table. http://jessmacdonald.com/Pulp-Fiction http://jessmacdonald.com/following/jessmacdonald.com/Pulp-Fiction Mon, 12 Jul 2010 21:44:52 +0000 jessmacdonald 508118 <img src="http://payload.cargocollective.com/1/0/14016/508118/pulp fiction.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/508118/pulp fiction_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/508118/pulp fiction2.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/508118/pulp fiction2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/508118/pulp fiction5.jpg" border="0" width="670" height="669" width_o="1851" height_o="1850" src_o="http://payload.cargocollective.com/1/0/14016/508118/pulp fiction5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/508118/pulp fiction3.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/508118/pulp fiction3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/508118/pulp fiction4.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/508118/pulp fiction4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/508118/pulp fiction1.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/508118/pulp fiction1_o.jpg" align="left" /> Many paper mills over the decades have started producing varying type of papers that either use a percentage of recycled stock, meet environmental body standards, or use a renewable energy or localised production method. But how does a designer decide between a paper that uses hydro-power and one that is made using 100% post-consumer waste? What does it all mean? The issue is a minefield within itself but here is a guide for graphic designers of most of the paper stocks available. Split into sections of similar properties, each paper has its name, price, size, and thickness printed alongside a small description and a test of its printing quality. Each section is stitched down the middle with the information on the left-hand side and a Cyan, Magenta and Yellow ink-jet print-test on the other; all the sections are contained in a laser-etched slip box. http://jessmacdonald.com/In-Conclusion http://jessmacdonald.com/following/jessmacdonald.com/In-Conclusion Mon, 12 Jul 2010 19:56:03 +0000 jessmacdonald 503639 <img src="http://payload.cargocollective.com/1/0/14016/503639/publication4.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/503639/publication4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/503639/publication5.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/503639/publication5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/503639/publication2.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/503639/publication2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/503639/publication3.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/503639/publication3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/503639/34002_10150200704985613_653145612_13030491_2910905_n.jpg" border="0" width="480" height="720" width_o="480" height_o="720" src_o="http://payload.cargocollective.com/1/0/14016/503639/34002_10150200704985613_653145612_13030491_2910905_n_o.jpg" align="left" /> A publication for the Central Saint Martin's 2010 Graphic Design Degree Show was collected and designed collaboratively with: Rose Brissenden Lucy Groom Stassja Mrozinski Nia Murphy http://jessmacdonald.com/19-Reflections http://jessmacdonald.com/following/jessmacdonald.com/19-Reflections Mon, 12 Jul 2010 19:55:18 +0000 jessmacdonald 503664 <img src="http://payload.cargocollective.com/1/0/14016/503664/19reflections.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/503664/19reflections_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/503664/19reflections4.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/503664/19reflections4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/503664/19reflections7.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/503664/19reflections7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/503664/19reflections5.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/503664/19reflections5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/503664/19reflections9.jpg" border="0" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload.cargocollective.com/1/0/14016/503664/19reflections9_o.jpg" align="left" /> Initially a point of research, this series of interviews and discussions soon became a project within itself. The gold, letter-pressed quotes are juxtaposed by the lightweight, inexpensive newsprint, encouraging the audience to think about the value of the object: letterpress being such a precious and time-consuming practice on newsprint, a very disposable material. The pull-quotes are not only a symbol of value but also signifies a running theme throughout their work or their philosophy on the subject matter of sustainability within design. I have my reasons for choosing the people I interviewed, which may or may not be evident through my questions or their responses, and there are definitely others that I would have liked to speak with. There have been edits from the original recordings and transcriptions to enable the text to read easier, and through dialogue between the interviewees and the interviewer, some parts have been edited or discounted. Though there are some questions that were common to all interviews, I tried to keep a sense of individualism, thoroughly researching each individual to the best of my ability before personalising and sculpting certain questions specifically for that person. This was to create more of an understanding of fragments of their lives that have got them to where they are today and therefore understand their views on the broader subject matter. <img src="http://payload.cargocollective.com/1/0/14016/503664/letterpress_6.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/503664/letterpress_6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/503664/letterpress_9.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/14016/503664/letterpress_9_o.jpg" align="left" /> Letterpress http://jessmacdonald.com/Lethaby-Building-Then-Now http://jessmacdonald.com/following/jessmacdonald.com/Lethaby-Building-Then-Now Mon, 12 Jul 2010 19:29:10 +0000 jessmacdonald 301458 <img src="http://payload.cargocollective.com/1/0/14016/301458/lethaby4.jpg" border="0" width="670" height="446" width_o="1966" height_o="1310" src_o="http://payload.cargocollective.com/1/0/14016/301458/lethaby4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/301458/lethaby.jpg" border="0" width="670" height="446" width_o="1966" height_o="1310" src_o="http://payload.cargocollective.com/1/0/14016/301458/lethaby_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/301458/lethaby2.jpg" border="0" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/14016/301458/lethaby2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/301458/lethaby3.jpg" border="0" width="670" height="446" width_o="1966" height_o="1310" src_o="http://payload.cargocollective.com/1/0/14016/301458/lethaby3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/14016/301458/lethaby5.jpg" border="0" width="670" height="446" width_o="1966" height_o="1310" src_o="http://payload.cargocollective.com/1/0/14016/301458/lethaby5_o.jpg" align="left" /> Worked with: Daniel Tracey Purpose built purely for the pursuit of knowledge and training within the creative arts, the Lethaby building has naturally evolved over the years to accommodate increasing subjects, students and practices. In response to the continuous progression of the industry, the college has undergone extensive remodelling and room changes. With the college’s move to a King’s Cross campus looming, this series of floor plans maps the changes from the first architectural plans to the current, as the building stands now. As there is a lack of information on incremental amendments, we did not want to speculate and have therefore provided sufficient notation space for your own customisation. Through our own experience here, we have noticed that the building gains it’s character from the people that have - and still do - occupy it, and therefore encourage you to make your own mark.